Yolo Coaching

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What's with the Name Yolo?

October 24, 2007 By Bette Hoffman 1 Comment

Truthfully, when I “try” to be creative it is like pulling a steroid-enhanced rabbit with muscle-bound legs out of a hat… it just won’t budge.  That’s how it’s been trying to rename my business. “It” has dodged and teased me ruthlessly, hiding behind trees and bushes, until just recently.

A dear friend, also a coach, saw my huffing and puffing around name-finding and requested that I “let it go” for a bit.  She saw I was white-knuckling-it and getting nowhere fast.  As I pried my fingers loose from the project she said, “I have a feeling it is just going to fall effortlessly into your lap”.   Sure – that was likely impossible.  But that is exactly what happened… the very next day! 

A wonderful client and I were spending our final session bringing closure on our coaching relationship.  He is a terrific young man in his prime who deals with the challenge of living with two chronic diseases and has had at least 2 brushes with death. He has come to know how precious life is and, through coaching, more of who he wants to be in his lifetime.   

I asked, “What are you bringing forward from your coaching that you want to remember?’   

He quickly replied, “That’s easy, I am going to tattoo it on my leg so I always have it right in front of me”.  

“What’s that?”, on the tip of my chair with curiosity.   He explained, “Its simple – YOLO, it means You Only Live Once – I want to remember that every day”. 

My eyes teared up (that always happens when a deep truth is shared), and I was almost speechless because it really encapsulated so much of what I hope for my clients.  

Later I managed to mutter “….I may have to steal that”.   

He responded with “You don’t have to steal it; I want you to have it!”  

And that’s how it happened.  Gifts come in unexpected packages!  Thank you Jonathan! 

You may want to ponder: Where might YOU be holding on too tightly?  Where might there be some “room” needed so something new might come into your life?

Please visit me at www.yolocoaching.com

Filed Under: career, coaching, creativity, happiness, stress management Tagged With: branding, business name, coaching, creativity, stress

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